The finest shoes at the fairest price

We make the finest quality shoes and sell them direct, without the outrageous markups.  Our aim is to put handmade English shoes back within reach of everyone.

Almost identical to my Church's but less than half the price

Ben

These are the real deal

Jamie

Great shoes, great price. They were a perfect fit from day one

Adam

Personally I have pairs of Loakes, a pair of Church's and Cheaney - I can't see any major differences - but then I'm a wearer not a shoemaker - but these Apostles are right up there

Chris

Great pair of shoes! Build quality on par with other top brands I've been buying for years

Raoul

The Dollar Shave club of shoes

Henry

The customer service and delivery was a very smooth process, as you would expect

George

Excellent service, excellent product, I would have no reservations about buying again in future

Pete

Handmade in Northampton, the home of English shoe making

It's a City with a long and proud heritage and we would argue it's home to the best shoemakers in the world. We use the finest European calf leather and the skills of master craftsmen in a process which takes twelve weeks.

As a one product company, we are best defined by what we don't do...

No range extension

The black Oxford is the most popular men’s shoe. We won’t be adding red suede loafers or monogrammed slippers to our range.

No Shops

Mahogany shelves, attentive staff and London's West End rents are all needed to justify the high price of the incumbents. We'll just ship direct with free delivery, free returns and no quibbles. 

No reinvention

The Oxford was invented in the 18th century and hasn’t changed since. We don’t employ a team of designers to come up with a “cool” new twist. 

No advertising

Glossy magazines, TV adverts and chasing people around the internet is expensive and all adds to the product cost. We’ll spend our energy on creating the best product and service and hope our customers become advocates.

No promotions

We work to provide the best possible shoe for the lowest possible price. You can buy safe in the knowledge our shoes will never be available cheaper in seasonal sales.

No compromise

We work hard to reduce cost and simplify everything, but we won’t compromise on the quality of the product.  Our shoes are handmade from start to finish by craftsmen in Northampton, using the finest European calf leather.

A beautifully made English classic

What we ended up with is a product we think can stand proudly amongst the very best on Jermyn Street.

Still not sure?

Learn more about how we came up with the idea and the principles that guide us

Learn more