The finest shoes at the fairest price
We make the finest quality shoes and sell them direct, without the outrageous markups. Our aim is to put handmade English shoes back within reach of everyone.
Handmade in Northampton, the home of English shoe making
It's a City with a long and proud heritage and we would argue it's home to the best shoemakers in the world. We use the finest European calf leather and the skills of master craftsmen in a process which takes twelve weeks.
As a one product company, we are best defined by what we don't do...
The black Oxford is the most popular men’s shoe. We won’t be adding red suede loafers or monogrammed slippers to our range.
Mahogany shelves, attentive staff and London's West End rents are all needed to justify the high price of the incumbents. We'll just ship direct with free delivery, free returns and no quibbles.
The Oxford was invented in the 18th century and hasn’t changed since. We don’t employ a team of designers to come up with a “cool” new twist.
Glossy magazines, TV adverts and chasing people around the internet is expensive and all adds to the product cost. We’ll spend our energy on creating the best product and service and hope our customers become advocates.
We work to provide the best possible shoe for the lowest possible price. You can buy safe in the knowledge our shoes will never be available cheaper in seasonal sales.
We work hard to reduce cost and simplify everything, but we won’t compromise on the quality of the product. Our shoes are handmade from start to finish by craftsmen in Northampton, using the finest European calf leather.
What we ended up with is a product we think can stand proudly amongst the very best on Jermyn Street.
Still not sure?
Learn more about how we came up with the idea and the principles that guide us