The finest shoes at the fairest price
We make the finest quality shoes and sell them direct, without the outrageous markups. Our aim is to put handmade English shoes back within reach of everyone.
Almost identical to my Church's but less than half the price
These are the real deal
Great shoes, great price. They were a perfect fit from day one
Personally I have pairs of Loakes, a pair of Church's and Cheaney - these Apostles are right up there
Great pair of shoes! Build quality on par with other top brands I've been buying for years
The Dollar Shave club of shoes
The customer service and delivery was a very smooth process, as you would expect
Excellent service, excellent product, I would have no reservations about buying again in future
Handmade in Northampton, the home of English shoe making
It's a city with a long and proud heritage and we would argue it's home to the best shoemakers in the world. We use the finest European calf leather and the skills of master craftsmen.
As a one product company, we are best defined by what we don't do...
The black Oxford is the most popular men’s shoe. We won’t be adding red suede loafers or monogrammed slippers to our range.
Mahogany shelves, attentive staff and London's West End rents are all needed to justify the high price of the incumbents. We'll just ship direct with free delivery, free returns and no quibbles.
The Oxford was invented in the 18th century and hasn’t changed since. We don’t employ a team of designers to come up with a “cool” new twist.
Glossy magazines, TV adverts and chasing people around the internet is expensive and all adds to the product cost. We’ll spend our energy on creating the best product and service and hope our customers become advocates.
We work to provide the best possible shoe for the lowest possible price. You can buy safe in the knowledge our shoes will never be available cheaper in seasonal sales.
We work hard to reduce cost and simplify everything, but we won’t compromise on the quality of the product. Our shoes are handmade from start to finish by craftsmen in Northampton, using the finest European calf leather.